Do they ring a bell? Fear not if you haven’t heard them yet – I will explain everything, so it makes sense!

Why Are Your Instagram Hashtags NOT Working? Hashtags Still Work but Only When Used the Strategic Way

From my perspective: for me and my clients hashtags still work but only when chosen the strategic way.

Now you may want to ask: okay, now I know alot about keywords and how to use them but about hashtags? Should I still use them? Do they still work? Should I even bother with hashtags at all?

My protip? Use low volume keywords that don’t have such huge competition and they really can give your posts a visibility boost. 

How to find hashtags that still work? First, we need to analyze their search volume 

For those of you who aren’t familiar with this term:

Search Volume tells you how many people are searching for a certain phrase, certain keyword.

And if you want to use third-party apps it’s also beneficial to analyze hashtags’ potential reach. There are a few tools that let you analyze these metrics, I use IQ Hashtags because I know this tool from their very start, and I even collaborated with them, because I really trust them, but from what I know a few different tools also help you analyze hashtag search volume and hashtag potential reach, but they are a bit more expensive, like Flick or Slay.so

I will show you the process with IQ Hashtags tool because I’ve been using this tool on a daily basis for more than 3 years and it works for me and for my clients, so let’s go, here’s the process of analyzing hashtags we want to use:

Hashtag Competitiveness

Hashtag competitiveness lets you know how often a particular hashtag is used in other creators’ content. How competitive it is. 

A perfect hashtag has low competition score and high potential reach, which means it can give you high visibility but at the same time it isn’t too popular, because there’s this huge risk with too popular hashtags: too many creators use them and your post will instantly disappear in the flood of other posts in the Hashtag Explore Section.

So it’s good to stick to hashtags that don’t have a high competition score. For example for a keyword ugccreator, suggested hashtags look like this:

So as you can see we can choose many hashtags that have a medium competition score, which is more friendly for accounts that don’t have a million followers.

Hashtags’ Potential Reach 

This is the second metric that is worth analyzing, and as I’ve already told you, here we look for hashtags with medium or high potential reach, as they have the higher potential to give our content a visibility boost. So for instance these three hashtags look good and it should be difficult to rank high with them. They’re the strategic choices.

The post Why Are Your Instagram Hashtags NOT Working? 2 New Methods to Fix it appeared first on IQhashtags - Instagram hashtag search tool.

Instagram remains a dominant force in the world of content marketing. So, how does your posts and Reels end up on someone’s feeds and Explore Pages? Yes, it’s all thanks to the Instagram algorithms! The Instagram’s algorithms match users and viewers to posts, ensuring content is served to the right audience. But what is the Instagram algorithm, have there been any updates in 2023, how can you beat it, and… Are there multiple Instagram algorithms? 

What Are Instagram Algorithms?

To put it simply, Instagram algorithms are a set of rules and calculations that Instagram uses to determine how content is displayed to users. All Instagram algorithms create a recommendation system that determines which posts and which Reels will appear on your (unique and highly personalized) feed and your Explore Page. No two users will see the same posts on their Explore Page, and the posts you see change over time based on your viewing preferences and even your current state of mind and all your preferences that Instagram algorithms track.

Algorithms are actually used by all social media platform out there (yes, TikTok and Youtube as well!) to serve us relevant content. The algorithms’ goal is to keep users glued to their screens for as long as possible. Now a technical perspective: Instagram algorithms are a series of mathematical formulas and calculations that take inputs and create a series of outputs in the form of Explore Page, Feed, Reels and Stories recommendations and all the served content.

How Many Instagram Algorithms Are There?

Many parts of the way Instagram algorithms work are still a mystery and Instagram team has never revealed any details about them, but we know for sure that there are at least 4 different algorithms, and these are:

1) Feed Algorithm – This algorithm shows posts and Reels based on the user’s interests and activity. The rank of your post can be also impacted by:

• Image and video quality
• Originality
• Reported Content (reported content rank much lower)

2) Stories Algorithm – This algorithm prioritizes Instagram stories from the accounts that you interact with the most.

Instagram stories are ranked based on your:

• Viewing history
• Engagement history
• “Closeness” with the account

3) Explore Page Algorithm – This algorithm delivers content based on all your latest interactions and interests. The content you see in your explore section is displayed based on the history of your likes, shares, and saves.

4) Reels Algorithm – This algorithm is in charge of sorting and prioritizing Reels. Some key points that are really important for this particular algorithm:

• The quality of Reels
• Relevant keywords included in the content (or in captions)
• On-screen captions added

As you can see, the Feed, Stories, Explore and Reels sections are all controlled by a different algorithm. Our behavior tends to differ so much in different areas of Instagram.

Adam Mosseri explains it that way:  “People tend to look for their closest friends in Stories, use Explore to discover new content and new creators, and be entertained in Reels”.

Instagram is a business. And as it’s easy to guess, the platform wants you to spend more time inside the app, so to achieve this goal it’s learning to serve the content you’ll like, appreciate, and enjoy the most. Yes. Instagram wants you to spend maximum time on its platform. It aims to keep you hooked.

Instagram Algorithms Q&A 

As always, we’ve prepared a handy and practical Q&A with the questions we get asked more often – the questions about Instagram algorithms! 

Does Instagram have multiple algorithms?

Yes, it’s true. Much like TikTok or Youtube, different parts of Instagram have different algorithms, the two main ones being your Feed and your Explore Page (Suggested Content). 

Did the Instagram algorithm change in 2023?

There have been some major updates, and these things really make a difference:

• Instagram has strengthen the role of Instagram keywords
• Now users can discover new content with keywords (typing in the keywords and phrases they’re interested in into the Instagram search bar), not only using hashtags as it was in the past

Can you beat Instagram algorithm?

That’s exactly what we’re discussing in all our guides and this is what we’re passionate about! With the right tools, relevant keywords, and strategic keywords, it’s still possible. Plus, you can start your 7-day free trial of the smartest Instagram analytics tool out there – IQ Hashtags – to quicken your organic growth and attract new followers the strategic way!

The post How Many Instagram Algorithms Are There? appeared first on IQhashtags - Instagram hashtag search tool.

In a perfect world, we learn the basics of Instagram growth, we uncover the possibilities of a few handy tools, we become masters at creating interesting posts, and then we grow, grow, GROW our on-line presence. There’s nothing else to worry about. The social media algorithms don’t ever change, our reach is getting higher with each post, and our target audience discovers us every day. That sounds like an ultimate dream, huh? 

Well, unfortunately it’s much nearer the world of dreams than reality, because that’s just not how the social media landscape works: Instagram’s algorithms change ALL THE TIME, and the platform won’t stop for anyone. We must adapt. That’s the ugly truth I have to tell you right here, at the very beginning of today’s guide. But I’m not here to be brutally honest and scare you: quite the opposite, I’m coming with huge news. Good news. I will explain and show you everything that has changed when it comes to the Instagram landscape lately and I will teach you how to adapt so you can benefit from these changes. Trust me – we live in a world of constant change, but the possibilities are quite exciting. Let’s go, let’s uncover them together!

Instagram SEO Has Changed – Now Instagram Keywords Matter More than Ever

Luckily you have us – IQ Hashtags Social Media Experts who will guide you through the Instagram keyword research. By the end of this article, you’ll know how to:

• Optimize your content for better Instagram search rankings and increased traffic
• Add relevant keywords for improved search engine visibility
• Develop a successful Instagram SEO strategy

Are you ready? To begin, begin!  

Why Does Instagram SEO Matter So Much and What Exactly is it?

Let me start by explaining what Instagram SEO actually is and whether it’s much different from traditional SEO. Creating original content that’s useful, inspiring, readable and sufficiently entertaining is only half the battle now. To get new followers and traffic to your profile, you need new people discovering your existence and new people willing to visit your Instagram profile. To get them to visit your profile, you need to know what they are looking for, what exactly are they interested in, which words they use and what type of content would fit their intent best.

You need to become more DISCOVERABLE. 

This year I’ve been testing out different Instagram approaches as in my day job we work with content creators, influencers and entrepreneurs and all the signs are very clear: Instagram SEO is now a fundamental need for ranking your content in Instagram searches.  If you are trying to grow your Instagram account for a long time now and still haven’t seen a rise in your organic reach and your follower count then you definitely need to give Instagram SEO a chance to make your profile more searchable.

SEO stands for Search engine optimization and Instagram SEO is the process of improving and optimizing your account, caption and content  to increase visibility on Instagram search. Instagram SEO is the practice of adding text-based features like captions with targeted keywords, alt-text, and searchable keywords in your display name to help people browsing Instagram find your content more easily. To understand Instagram SEO, you need to understand the basics of traditional SEO, and that’s what we’re going to discuss today as well.

We’ll discuss where to put keywords to make the most out of your Instagram presence, how to use hashtags to make them work for you even if you’ve already given up on them, how to optimize your content to make it more Instagram-algorithms friendly, and how to maximize your chances of appearing high in the search results and on the Explore Pages.

You need to know that Instagram SEO has changed massively over the last year: now hashtags aren’t the only way to get discovered.  Some people even claim that hashtags don’t work anymore, which fortunately isn’t true,  because they do work, but you definitely need more ways to boost your Instagram visibility and you can’t rely only on hashtags anymore.

Mastering the More Technical Side of Instagram SEO is Absolutely Crucial

Well, at least f you want to get to the top of the search results and stay there. If your content is not well optimized and accessible to Instagram search engine, it won’t rank high —no matter how valuable your posts are. So we’ll walk you through all the juicy details about Instagram SEO, specifically how you can optimize your content to get the most out of it and how to make every element of your Instagram presence work in your favor.

People often ask me about “shortcuts” or “tips and tricks” around Instagram SEO. There are a few. Spoiler alert: I will share some of my favorite ones in this guide, so stay with us!

Use Instagram Keywords to Boost your Visibility on the Platform

Just like giants like Google, Instagram keywords match users with the most relevant content – the posts they’re most likely to enjoy. Thanks to Instagram keywords, your target audience can find your content more easily. The keywords you use in your posts explain to the Instagram algorithm who you are and what you do. These keywords help you reach your new followers.

Instagram landscape is constantly changing. The Instagram’s algorithms constantly evolves, and the platform add new functionalities all the time. Instagram SEO will help you stay ahead of the curve and keep your content and all your posts relevant and engaging – and more discoverable!

Instagram SEO explained – is Instagram SEO a thing now?

Instagram Keyword Research Made Easy

A major part of a smart SEO strategy is strategic keyword research. Finding and including strong keywords into your content helps it rank better in search results on search engines like Bing or Google. Good news: the same is also true for Instagram search results!

For traditional keyword research, we use tools like Ahrefs or Ubersuggest to find relevant words and phrases to target in our writing. But what about Instagram keyword research? The tools like Ahrefs or Neil Patel’s tool were only developed and designed with Google in mind. While they are great for blogs and websites, they’re using data from Google, not Instagram, to inform your research – so they won’t be so helpful when it comes to growing your INSTAGRAM profile. 

Luckily you have us – IQ Hashtags! And we’re coming with HUGE news!

With that in mind, we have launched a new feature in our IQ Hashtags tool –  Instagram Keyword Research. Use it to discover relevant and effective keywords for your Instagram content and uncover the keywords that will boost your posts’ visibility and make them more searchable.

Look how easy the research process can get with our carefully developed Instagram keyword tool that’s a total market pioneer.

Want to learn more about our Instagram Keyword Feature? Read how to find the instagram keywords that will bring the highest visibility to your posts right here – and don’t hesitate to start your 7-day free trial to test out the most advanced Instagram keyword research tool on the market. We’re more than excited!

The post Instagram SEO Explained: Instagram Has Changed Because of Instagram Keywords appeared first on IQhashtags - Instagram hashtag search tool.

Lately, Instagram creators (yup, even the top ones) have been asking us: Hey, IQ Hashtags, why are my Instagram views going down and down, and why do I struggle to maintain my views so much? Do you know what can be the reason behind this serious issue? I’m worried about my Instagram reach down lately, and I’m trying to understand the reasons behind it.

“Yeah, I went from getting 80k-200k views to around 2000 to maybe 9000 views. I thought I was going crazy and something was wrong.  I swear Instagram changes up the algorithm every month”.

That’s just one of the hundreds of worries we hear every day. This feeling of helplessness that there is nothing you can do to boost your numbers and you’re at the mercy of the Instagram algorithm is the worst. We know it ourselves. But don’t worry at all! Knowing what to do when your Reels views drop is a matter of understanding how the Instagram algorithms work, the main reasons why views and reach might drop, and the safest ways to get more views to reach your new, potential followers.

That’s what we’re here for today.

 Why are my Instagram Reels not getting views? Why don’t my Instagram posts reach anybody? Instagram reach down – what might be causing it? There are a few main reasons for low view counts. Let’s take a look at them. Then, we’ll talk in detail about how to avoid these issues. Let’s go!

Instagram Reach Drop: Is Instagram Getting Oversaturated? 

I’ve heard this theory more times than I can count. Well, of course the amount of active creators is also one of the 100 reasons that lead to lower reach. The popularity of Instagram itself has its pros and cons. As Instagram provided a platform and tools for artists, creators, and aspiring influencers to showcase and develop their influence, talent, and skills, its popularity and the hype soared high in the sky. It means a cutthroat competition for likes, views, and attention! But competition and the high number of creators is not the only reason behind the Instagram reach drop; there are many other reasons, too. So, let’s look closely at those reasons and find out how you can fix them to get your high organic reach back up.

Instagram Reach Down. Why Did My Instagram Reels Stop Getting Views?

First, let’s focus on the Reels format. Your new Reels will get most of their views within the first 24-48 hours on Instagram. That’s the amount of time Instagram actively promotes new Reels, pushing them to the top of the search, suggested Reels, and explore section.

Of course, for some Reels that take off, that get hundreds and thousands of views and shares daily, that’s more to the algorithm than this “freshness factor”.Instagram’s algorithms are complex systems that determine the visibility and ranking of Reels and static posts on the platform. 

They use various factors, such as user engagement, relevance to new, trending topics, and relevance to the individual user, to determine which Reels are shown to users in their Reels feed. The platform aims to maximize user engagement and keep users inside the Instagram app for as long as possible.

If you are not getting as much engagement (likes, comments, shares, saves) as before on your Reels, it can lower your content’s visibility to others on Instagram.

Is Instagram Lowering Your Reach?

Another reason your content views might decrease is that the algorithm constantly learns how to deliver new posts to different audiences. But unfortunately, it’s not always a fluid learning process. Not the way we wish it to be.

Sometimes Instagram tests your posts on a new audience – and when it doesn’t get the positive signals, it just stops delivering it. When this happens, the algorithm will often take some time before it starts testing the post with new groups.  

Fix Your Instagram Reach Drop – 4 Potential reasons why your Instagram Posts are not getting views

Of course, like with any other social media, your Instagram content needs fresh eyeballs to succeed. Why are your posts underperforming? Let’s investigate the case!

You don’t know your audience and what type of content they’d like to see from you

First and foremost, you need to keep in mind who your target audience is when brainstorming your new post ideas.  What are they TRULY interested in? What kind of content do they typically respond to?

If you already have an Instagram presence, it should be easy for you to analyze it, find this information. Simply look at your existing analytics data using IQ Hashtags Reels Metrics and Profile Analysis. Track what kind of content worked best for your account before you noticed a Instagram reach drop or engagement drop, and try to double it down to boost your numbers again. This is actually the smartest practice in the long run.

Analyze your profile’s data and see what you can learn about your audience and what works for them.

You really can increase your performance by analyzing.

You are using the wrong hashtags or the wrong Instagram keywords 

Choosing the wrong hashtags or keywords can also harm your organic reach. What does wrong mean in this case? Too general, too popular, too niche (= too small), or irrelevant hashtags and keywords. 

Instagram, just like Google, discourages keyword stuffing and using keywords and hashtags that don’t do much with your content.  The best solution? Save yourself some time by using tools like IQ Hashtags – that way, you’ll not only speed up the whole process but also significantly improve the quality of the hashtags and keywords you’re posting. Plus, you’ll track the hashtag performance and observe which ones give you the best results.

Your hooks aren’t engaging enough 

I’m sure you’ve heard it before: the first 3 seconds of your Reels are crucial. If you can’t grab your potential followers’ attention in 3 seconds, you will probably lose them forever.

So, it’s worth ensuring that your hook (verbal or visual) is extremely engaging and captivating. Sure, sometimes you pick the clever and sassy one, and sometimes it’s just an attention-grabbing statement. Either way, it needs to invite people to finish watching your content or reading your post/caption.

Your content is too long

As the attention span of most Instagram users is limited (as they also use TikTok and their brains are being bombarded with impulses), it’s EXTREMELY important to get your point across really quickly. Even Instagram recommends that Reels should be ideally around 15-20 seconds long.

Final Word!

Knowing why your Instagram posts are getting few, if any, views can be tricky. There are a lot of factors that go into scoring well on the ‘Gram algorithm! However, fortunately, there are many ways to fix it. We hope our today’s guide will help you boost your reach and Instagram algorithm will push your content to the right people.

The post Why is Your Instagram Reach Suddenly So Low? Fix an Instagram Reach Drop in 2023: 3 Ways appeared first on IQhashtags - Instagram hashtag search tool.

Thanks to well-chosen hashtags, your posts and Reels will be displayed to the right people – your target audience and your potential followers. Use our tool to choose them without any additional effort. How? That’s exactly what we’re going to discuss today!

Our Hashtag Search Tool: How Exactly Does Our Hashtag Search Feature Work

Search for hashtags related to your niche, content pillars, and interests. Having the right tool and strategies can make all the difference in the success of your creative content and your Instagram growth. Our super smart hashtag research and analysis tool will help you find the hashtags that are the best fit!

Discover New Effective Business Hashtags For Your Niche.

Enter one hashtag to search for related or similar hashtags. Just start with your base hashtag.
Simply enter a hashtag that best describes your upcoming post, your niche, or what you think Instagram users would search to find you like #fashionphotographer or #foodinspo.

Good news: we will automatically remove all banned hashtags from the list, so you don’t have to worry about them. We know it ourselves – hashtag research can be a slog, but the IQ Hashtags tool makes it fast and easy to find the hashtags your profile needs to drive traffic through organic reach.

Analyze Hashtags and Their Potential

Our hashtag search feature provides information about each hashtag you see in the results. With this data, you can narrow down the list of hashtags to the ones that will be highly beneficial for your content discoverability.

The more good news? Our advanced search engine has special commands that filter hashtag search results, making them even more precise and custom-made. Take a look:

Protip: You can save your search criteria, and return to them when needed!

IQ Hashtags Collections Are a Way to Save and Organize Your Best Hashtags

Protip: think of them like special, safe folders for your favorite hashtags.

You’ll notice a “save to collection” button throughout the app. Tap that button anytime you want to save a hashtag or a selected hashtag group.

Then, you have two options: create a new hashtag collection or choose one from any of the already existing collections. Just like that:

Competition Score and Potential Reach

Next to each hashtag, you’ll notice a few key metrics. Competition Score and Potential Reach are ones of them.
Competition Score can be also called a difficulty score – put simply, it’s a measure of how difficult it is to rank high for a given hashtag via organic search and hashtag feed/explore pages.

Use this data to identify the most beneficial hashtags and get an idea of your hashtags’ potential reach and competition level.

business hashtags

Our final prop:  Regularly review and update your hashtag list! The Instagram landscape is constantly changing, so it is essential to regularly review and update your hashtag list to ensure that it is still relevant and aligned with your content pillars, content mission, and your profile size!

We hope you enjoy the newly made-over IQ Hashtags. There are a few new metrics and new features in our Hashtag Search tab that we didn’t get to in this blog post, so check them out!

The post Business Hashtags: Choose the High-Performing Hashtags with Our Freshly Redesigned Hashtag Search appeared first on IQhashtags - Instagram hashtag search tool.

One area that I’ve been exploring lately is Reels, Instagram’s latest addition to the platform. And today I’ve got some smart and easy strategies to share with you to boost your Reels views.

Whether you’re a business owner or a super creative content creator, you need to use the Reel format to help the right people find your profile. Reels are BRILLIANT. Let me tell you, when you run a business, Reels can demonstrate your expertise, give you a tool to grow your community and an engaged audience, and has the potential to open up some priceless PR opportunities too.

Are you ready to create a new Reels strategy that your potential followers will fall head over heels for? Here are 6 things to include in your Reels strategy, let’s dive in!

Reels Views: What exactly are you going to learn today?

Increase your Reels Views: Use The Hook

The introduction of a Reel is one of its most crucial components. This part of a video content grabs the viewer’s attention, makes or breaks an emotional connection, and causes them to continue watching. Yes, for an engaging Reel, the most significant element for the entire video is the introductory part!

Without a compelling and exciting beginning, you can’t make a good engaging Reel, even if the video is ultra creative and top quality.

The first 1-2 seconds of your Reel is called a lead part which is the main idea about the Reel. Without an excellent hook, it’s really challenging to create an interesting start.

A compelling and attention-grabbing first second multiplies the way ‘Gram users engage with your Reels.

The hook element has to be brief, creative,  specific, and intriguing. Tell them what the Reel will be about. The hook can also be closed or open-ended questions – it’s up to you! 

Keep Their Attention

Essentially, when someone starts watching your Reel, they either consciously or subconsciously ask themselves these 3 questions:

• Does this Reel intrigue me, do I feel like keep on watching?
• Is this Reel entertaining?
• Is this Reel teaching me something?

Your Reels and their captions are super important for your potential followers and future customers – hey, they won’t know what your amazing biz is all about if you don’t communicate it efficiently in your content. 

Don’t just sell, document your story along the way – make it relatable, and don’t be afraid to show the human side of your business.

My advice? Create a personal brand around yourself, nourish an emotional connection with your audience, document your daily life (and show it in your Reels!), and create a business that simply can’t be compared to others.That way, you will give your followers a reason to keep coming back over and over again to your profile.

What Is The Perfect Length of The Reel?

People have short attention spans, so shouldn’t we create shorter Reels?

Yup. People do have short attention spans – they really struggle to keep 100% focus throughout the video. 

It’s no secret that Instagram prioritizes Reels, especially the ones with high engagement and high watch time. Ya know what the ‘Gram really  loves? Original content. Reels that are being watched to the very end.

My advice? Turn your expertise, your creative concepts and opinions into juicy, Reel-rich content for your profile, but try to keep it short and sweet. Research shows that the optimal length for most Reels is 7-10 seconds.

Know Your Audience – Analyze Their Behaviors and Tendencies

A well-researched, data-informed strategy is the key to any business’ success on Instagram– which also makes it the key to your potential followers’ hearts.

That’s why I believe it’s really worth it to invest in a GOOD Instagram analytics and research tool.

•  If you’re tired of spending hours researching new hashtags and creating content, only to find out someone else’s Reels are performing way better than yours in the same niche.
• You’re overwhelmed because you’ve used many, many hashtags but none seemed to work 
• -You don’t have a clue about hashtags, you feel a bit skeptical about them

My advice? If at least one of the above describes your situation, you must invest in the best Instagram research tool. I’m serious. With IQ Hashtags (that’s the one I’m using and the one we’ll be talking about) you can finally keep all your Instagram analytics in the same place, giving you fewer places to check and – that’s really important – meaning you’re more likely to pick up every important insight.

Hashtags – Are They Really So Powerful?

Let me tell you – they are. As you probably know, Instagram is a highly visual platform, and it’s all about discovery. People come to Instagram to find new, exciting content, and inspiration, and hashtags are one of the easiest ways to help them do that! By using hashtags, you can categorize your content and make it easily discoverable to a new audience.

Now, here’s where things get really interesting: using the right hashtags can actually increase your chances of appearing in the coveted “Explore” section on the ‘Gram. That’s right, the Explore section is where all the magic happens, and it’s where users go to discover fresh content!

And, guess what? Hashtags play a big role in determining what Reels appear in the Explore section.

So, if you want to increase your chances of appearing there, you need to use the right hashtags.

But, wait, there’s more! Hashtags are also great for building community on Instagram. An engaged community. By using hashtags, you can connect with like-minded individuals who share your interests, and that’s the coolest part.

Quality over quantity, but don’t let them forget about you!

Update your followers on your life and BTS (behind the scenes) of your business and daily life.  Make them feel involved and invested in your content and your brand.

Create Reels for your future clients, your perfect followers – not only for you!

This is one of the biggest mistakes I see in Reels. So often, creators will talk about what matters to them, which in many cases is not what matters to their current audience.

My advice? Don’t take yourself too seriously, and share different parts of your daily routines – to make your content more relatable and entartaining. That way everybody will find something for themselves.

To Wrap-Up!

Mastering your Reels takes time and effort, that’s true. I always tell the creators and business owners I work with to work within their budgets, and to spend the time, energy and budget they have on the activity that will get them the highest return (the famous ROI). Creating Reels is a slow win in many cases, which can take months to have a truly significant impact.  But… I’m sure your business needs Reels.

My pro tip for you to level up to MAXIMUM REELS EFFICIENCY would be to take a morning or a day where you have great lighting, or maybe even book out a small studio, to take a whole gallery of amazing videos you can use for your Reels throughout the rest of the month or year. Taking a burst of videos in one go will mean your lighting, color scheme, video quality and composition are pretty consistent, and it can be a really smart move.

But… I’ll elaborate on that in the upcoming guide!

The post 6 Easy and Smart Ways to Boost Your Reels Views (Proven Strategies) appeared first on IQhashtags - Instagram hashtag search tool.

Hey, Instagram doesn’t dislike you! Its goal is to keep you on the platform for as long as possible, and I know you struggle with this as a mindful business owner. You want to get in and out quickly. You want results. You want the same amount of growth, reach, and followers as before. But right now, you feel like you’re putting in ten times the work, energy, and time for almost no results.

I feel you. So, if you’re feeling stuck on Instagram, here are a number of fast ways to boost your posts reach – good news: you need to implement this strategy right AFTER you post.

Intrigued? Let’s dive into it!

So learn to beat the Instagram Algorithm 2023 and come out on top with us!

Instagram Algorithm Change: Should you close Instagram right after posting?

Have you ever posted a Reel or a photo on Instagram, then immediately closed the app, thinking your job is done and you can call it a day? Well, think again!

Posting on Instagram is just the beginning, and it’s essential to keep the app open and active after posting.  Keep your phone in hand and let’s keep the good times rolling – I will tell you exactly what to do. 

Announce your new post on Instagram Stories

Create a buzz! Announcing your new post on Instagram Stories can create that enthusiastic buzz and get people excited about your fresh content. This can lead to higher engagement and a greater impact on your overall presence – and that’s the goal, right?

Don’t forget: Engagement works like karma circle

Add that social touch to your Instagram presence! It’s all about exchanging new ideas or opinions about what people think or feel about a topic you’re also interested in. And, if you’re a new Instagram creator who isn’t taking advantage of this engagement rule, you’re missing out on a world of potential that your competitors can also use to beat you.

Like they say: You snooze, you lose!

Add value or continue the discussion on other creator’s posts, and you’ll see that they will gladly return the favor.

Comments are still really important

I know that as content creators we have got a lot of things to do (posting, research, content creation) and sometimes we don’t find time to engage with others the way we want to.

Then, why should we focus on comments so much?

It’s quite simple: responding to every single comment you get is one of the finest ways to demonstrate to your audience that you value their presence and their time. This might include thanking them for their input, responding to their queries, or just wishing them a good day. This shows that you respect their feedback.

Don’t ignore your DMs

Communication is the key, and it applies to Instagram as well.

I believe a  large part of Instagram management revolves around increasing engagement, so I try to respond to the DMs I get the same day, if I can of course. Sure, these answers are not always fully thought out, and oftentimes they’re just: “Thank you, but this time I’m not interested!”

Believe me – this personal touch can help you grow your profile quicker than you think. 

Data is your friend – analyze your posts’ performance

The cool thing about having a lot of data is you are able to see trends and precious tendencies in your audience’s behavior.

You may have heard here and everywhere that good analytics leads to good decisions. I can’t agree more! But actually, learning how to analyze your Instagram data, and make it actionable, is the ultimate secret formula.

That’s why I always recommend using good Instagram analytics (and research tool) – it will give you a great ROI, if you use it right!

IQ Hashtags – does it ring a bell? – can give you the insight you need to make your posts reach further than ever before. With its advanced algorithm, it analyzes your profile, and it arms you with the most advanced hashtag research engine.

No more scrolling through pages of irrelevant hashtags and trying to guess which ones will give you the most exposure. Enough. Yup. Not only does this tool save you time, but it also saves you the headache of trying to find the right hashtags on your own.

And trust me, we’ve all been there.

Trying to come up with the perfect hashtags is like trying to find a needle in a haystack. That’s why IQ Hashtags is such a game changer. It also provides you with valuable insights into your account. Want to know how many likes you’re getting on average per post? Check. Want to know what type of content your followers are most engaged with? Check. Want to know when the best time to post is? Check, check, check.

Many Eureka moments, I promise.

To Wrap-Up!

I know many creators and business owners treat Instagram as a set-and-forget way of getting their brand’s name out there. Sure, they may create fresh content, but unless you respond to DMs, all the comments, followers will only see you as an egoistic business looking to earn profits!

And that’s it. Hopefully I’ve convinced you to stay active after posting.

Do you have any feedback for this guide? Are you loving it, do you wish there was something else I covered here? Let me know! Thanks for reading. Also, if you enjoy my guides, then please share them with others and spread the word!

The post Instagram Algorithm Change 2023: Do These 5 Things After Posting On Instagram To Fix You IG Algorithm appeared first on IQhashtags - Instagram hashtag search tool.

Today, I need to confess something a bit unusual. I’m a maniac; I absolutely adore researching Instagram hashtags. It’s a fascinating process, and it’s simply one of those things where I put on my headphones, put on a catchy tune, and get TOTALLY involved in it.

Let’s go through 50 of the best Instagram hashtags I feel you should use to improve your creative profile results!

Let’s dive in!

What exactly will we discuss today?

Should Artists Use Instagram Hashtags to Boost Posts Visibility? Do We Need Hashtags for Artists?

Did you know that you can use up to 30 hashtags per Instagram post? But the question is: should you do it as an artist?

WHAT A QUESTION. Of course you do!

They help you reach and attract “your people“. The ones who genuinely care about your art, your photography and want to see you grow as an artist. Hashtags are great for reaching your target audience. One strategy that is still working for artists on the Gram? Strategically using consciously picked hashtags. Here we go!

How to Decide Which Hashtags to Use?

Choosing Instagram hashtags for your content might be challenging – with so many Instagram hashtags available, how are you supposed to choose the best ones, the finest Instagram hashtags out there?!

Pro tip: Avoid hashtags that are crazy, CRAZY saturated like #photography #photographer – those hashtags are way too crowded to bring you consistent results and your ideal clients can’t find you in that hashtag nearly as easily as a more local hashtag that is more niched-down!

Should artists use hashtags on Instagram?

50 Art Hashtags to Use (That Can Explode Your Reach)

Here are the key hashtags I’ve always used for my art/photography posts, and they’ve always generated fantastic results:

#makewavesmonday 

#createandcultivate 

#calledtobecreative 

#communityovercompetition

#risingtidesociety 

#mycreativebiz 

#mobiclicksphotography 

#editorialstyling

 #world_places

 #greatwalk

 #aesthetically_photographic 

#photo_clubb 

#interiorphoto

 #photographyhacks 

#shutterstart 

#lifesweltravelled 

#photographymoments 

#pixel_madness 

#forphotographers

 #alwayssupporttalent 

#emotionsurfers

 #streetartcommunity

 #instarealism

 #photographyhobby 

#lighttexturetones 

#FeelingFolksy 

#Inspiredbynature_ 

#ColourMyEveryday

#Craftsposure

#workinprogress

#experimentalart

#visualart

#sketchoftheday

#pencildrawing

#figuredrawing

#mysketchbook

#animaldrawing

#fundrawing

#stilllife

#figurepainting

#practicepainting

#digitalsketch

#digitaldoodle

#digitalartist

#digitaldesign

#conceptdesign

#characterdesign

#tabletdrawing

#tabletpainting

#cartooning

#sequentialart

#digitalcomics

#comicbookartist

#indiecomic

#animationart

#animationdesign

#storyboards

How do artists get more likes on Instagram? 50 hashtags for artists that will boost your engagement

How did I research those hashtags?

I have a fantastic little Instagram hashtag research procedure, and I guess it’s no secret – I have already revealed it in many posts. I use the IQ Hashtags tool to analyze my audience’s behaviors, my growth tendencies, but I also use it for hashtag research purposes – I believe it’s the most advanced tool out there.

If you’re curious, here’s a screenshot of the tool with some examples from my yesterday’s hashtag research:

How do Instagram artists go viral?

To Wrap-Up!

Now that you’ve learned about art hashtags, it’s time to start using them in your beautiful posts! Grab the ones I’ve shared here, or use my fav tool to find your own ones.

PS. I hope these art and creative business hashtags have been helpful and they’re effective at growing your tribe and expanding your reach!

The post 50 Hashtags for Artists That Will Make You Get Noticed on Instagram appeared first on IQhashtags - Instagram hashtag search tool.

Short-form videos have grown in popularity on other platforms such as TikTok, and YouTube in recent years, and people avidly consume this bite-sized material for both amusement and knowledge. Forget about traditional long-form videos and embrace the potential of short-form. These sorts of films are proven to increase engagement and help you leave a lasting impression on your audience. This growing tendency is expected to continue through 2023, therefore businesses must stay up by leveraging these lightning fast clips for their own profit. The guide I’ve prepared will show why you should take advantage of this quickly expanding trend and how you and your business can do so successfully! 

What will we discuss today?

Reels Strategy: What Is the Instagram Reels Feature? 

Instagram Reels is one of the newest Instagram features that allows users to make 15-90 second video snippets, set to music and publish them to their Feed, and the new Reels page on their profile.

The new Reels Explore Feed is Instagram Reels’ equivalent of the Tiktok’s For You page. The Reels feed may be found on the Instagram Explore Page. Instead of seeing Reels from accounts you follow as you scroll, you will instead see Reels from prominent and trending Instagram accounts. That’s really intriguing!

While the Reels algorithm hasn’t been finalized, it appears to be comparable to the TikTok For You page. It’s most likely impacted by people you already follow, the stuff you interact with, and your location. 

Interesting fact? You may notice that certain Reels have a “Featured” designation above the text as you browse. “If your reel is featured in Explore, you’ll receive a notice,” Instagram says. Featured reels are a collection of public reels hand-picked by Instagram to help you find original material that we hope will entertain and inspire you.”

Needless to say, it’s one of our goals!

Reels are a great way to show the more human aspect of your company – spread awareness of your business in a captivating way!

How to Create Instagram Reels For Your Account

Select Reels from the Instagram camera’s bottom menu. On the left side of your screen, you’ll notice a selection of creative editing options to help you construct your reel, including: 

• Audio: Browse the Instagram music collection to find your tune. You may also use your own original audio! When you share a Reel with original audio, your audio is credited to you, and if you have a public account, users can make Reels with your audio by selecting “Use Audio” from your Reel – that way, it’s a really cool idea to encourage more people to use the song you’ve created.

• Timer and Countdown: Use the timer to automatically record any of your clips. When you push the record button, you’ll see a 3-2-1 countdown before recording for the time you specified begins.

• Speed: Select whether to speed up or slow down a portion of the video or audio. This might help you keep time or create slow motion films.

• Align: Before filming your next clip, line up items from your previous clip to assist create seamless transitions for situations like outfit changes or adding new people to your Reel.

• Augmented reality effects: To record several films with different effects, choose one of the many effects in our effect collection, which were made by Instagram and producers all over the world.

How to Increase Speed of a Clip on Instagram Reels

How to Use Instagram Reels For Business Strategically

Instagram Reels are a new approach to increase your Instagram community and reach. They make it simple to establish true interactions with your consumer base and to improve the community you’re attempting to grow. They’re also an entertaining and engaging method to share engaging (and creative!) samples with your audience!

Despite the fact that Reels has only been around for a not so long time, they are proving to be a venue for businesses and creators to go above and beyond. 

Here are three strategies for incorporating Instagram Reels into your marketing strategy: 

• Create material that is genuine and relevant to your community.Instagram Reels are a quick and easy method to produce fascinating, one-of-a-kind footage with special effects. This is an excellent chance for firms to demonstrate a more human side of your company. 
• Distribute instructional materials. Reels may be used to educate your followers something new. Show them how to effortlessly save money, how to wear the skirt five various ways, or how to capture the ideal shot. 
• Display your products and services. Increase brand exposure and sales by demonstrating what you have to offer using Reels.

Level up Your Reels with IQ Hashtags

Filming, editing and posting Instagram Reels is a fun and strategic way to engage with your potential followers. Once you combine your Reels with trending audio together and start to grow your follower count, it’s time to turn your followers into a loyal community, and your potential followers into engaged followers!

If you want to improve your Instagram Reels game and get more views, you should use IQ Hashtags. Our tool is like a secret weapon for anyone looking to increase their Instagram reach and engagement. 

First and foremost, it is extremely simple to use. Simply enter a keyword related to your reel, and presto! IQ Hashtags generates a list of relevant hashtags for you to use in order to make your Reel more discoverable. It’s like carrying around a personal hashtag expert. 

But here’s the real kicker: IQ Hashtags doesn’t just provide you with a list of hashtags at random. Its algorithm is extremely intelligent, and it actually tells you which hashtags are currently trending and which are “hidden gems” that few people are using. So you can be confident that you’re using hashtags that will increase the number of people who see your Reel. 

And, let’s face it, who has time to manually search for hashtags? With IQ Hashtags, you can save hours of time and concentrate on what matters most: creating amazing content for your Reels. 

But don’t just take my word for it; try IQ Hashtags for yourself and see what a difference it makes.

IQ Hashtags makes analysing your Instagram growth easy. Woohoo! IQ Hashtags is an analytics tool that monitors every corner of your profile to help you stay on top of trends

If you care about your Instagram strategy – this is a MUST-HAVE. If you want to build an engaged Instagram community with optimized hashtags and smart insights – this is the tool for you.

In case you haven’t heard about it before (which I doubt!), here’s what fellow users have said:

Above are a few IQ Hashtags testimonials from our current users

The post Instagram Reels Strategy: Does Your Business Need It? How to Adopt It? appeared first on IQhashtags - Instagram hashtag search tool.

Today, in this article, I’m going to give you a quick and dirty look at how to create an effective strategy for your Instagram hashtag strategy. This updated Instagram strategy will help you achieve higher reach, get more impressions and attract new followers. Are you wondering if it’s worth it to add hashtags to your captions, or maybe you should post them in the first comment? Does it really matter where you put them? Which option is better to help you rank higher in Instagram search? What’s the difference between putting them in the caption and putting them in the comments? This article will answer all of these questions! Whether you’re just getting started on the ‘Gram or you already have huge social media knowledge, this post will provide you with everything you need to know.

I’ve researched the most up-to-date and comprehensive info on Instagram hashtags available. Let’s go! Where and how can you add hashtags on Instagram to increase your post discovery? With this article, you’ll make sure you have a good and reliable hashtag strategy for the ‘Gram. Are you ready to leverage the power of your Instagram and its hashtags?

What’s the best place to put hashtags on Instagram? 

And the first question:

Why Should You Use Hashtags on Instagram?

There is not just one, there are a hundred reasons why you should include using well-targeted hashtags as a part of your Instagram marketing strategy in 2023. Using consciously picked hashtags is the best way to prompt your profile (the most rewarding way). Every single day on Instagram, there are trillions of new photos, Reels, and carousels that are being uploaded – different formats, shapes, colors, sizes, and most of all: different niches. That’s why Instagram hashtags serve two different purposes: the first one is to describe and tag new content that is being added to the ‘Gram. When you choose specific hashtags to describe your posts, then Instagram can tag and assign these and show them to the users who are looking for content like yours, and they’re browsing through these hashtags. The second crucial purpose that Instagram hashtags serve is to assign and rank your posts, as well as your account on Instagram so that the algorithms can figure out what is the kind of niche of content that you’re creating, who is your target audience – and where the Gram should be showcasing your content.

To sum up! Hashtags work really well and have lots of different benefits:

1. Hashtags boost your search rank on the Gram – when someone looks for content with a particular hashtag, they will get to see your post there, too.
2. If you use the right hashtags and post quality content, matching your target audience’s expectations, you can drive more traffic to your link in the bio (because more people will be interested in what you have to offer).
3. Hashtags promote your posts to a much wider audience. When you use well-targeted hashtags, you have a bigger chance of getting more impressions, shares & saves than when posting with no hashtags at all. So, if you want to grow your audience, start adding well-researched hashtags to your posts: it will not only help you to attract a new audience, but it will also help to boost your engagement (and the algorithm will notice it)!

Should You Put Hashtags in the Comments or in the Captions? Is it better to Put hashtags in Comments or Caption?

To put it in a nutshell: as of 2023, the only place you should insert your hashtags is the caption! 

The best place to put hashtags on Instagram became a hot topic once again – regarding recent announcements from Adam Mosseri! He recently stated that you should place hashtags in the caption rather than the first comment to boost your chances of appearing higher in search results. 

Where to Put Hashtags – At the End of Captions or at the Beginning?

Put hashtags at the END of your caption to lead your potential followers TO your content, not away from it! My additional advice? Make sure not to insert multiple hashtags inside your caption. Why? Hashtags are clickable, so it’s better to give your audience a good chance to read your greatly-crafted caption before clicking on different hashtags and getting distracted by them. When adding hashtags into your caption, there is #no #need to #add them within your #captiontext. Keep your text clean. That’s why you should make sure the post caption comes first, right before the hashtags. If you add hashtags inside your text, people are less likely to read your caption at all.

Key takeaway: put hashtags at the end of your captions. Not at the beginning.

Will Hashtags in the Caption Make Your Text Look Messy?

The evergreen discussion! Some people admit they prefer to put hashtags in the first comment because they prefer more minimalistic captions. They feel that hashtags look spammy and may detract their followers from the overall message and aesthetic of a post.

When it comes to me, I focus on the fact that plenty of people adds hashtags to their captions, they’re working most effectively here – and this is what matters the most! Hashtags are an Instagram core element, and I can bet they won’t be going away: this is why we should take Adam Mosseri’s advice! 

Hashtag Strategy – Where Should You Put Your Hashtags – FAQ

I’ve put together this hashtag Q&A to answer some of the most common questions I get about the most optimal location for hashtags + the ones I found in my DMs most recently! If you have a question you don’t see here, don’t hesitate to leave it in the comments!  

Where should I put my hashtags? Is it better to put hashtags in comments? Can I put them here?

You already know that from today’s article. Hashtags go in the caption!

Adam Mosseri has recently stated that you should place your well-targeted hashtags in the post caption rather than the comment section. We should stick to that! And as you already know, I recommend putting them at the end of your captions and not interland throughout your carefully-crafted caption text.

How do I know if a hashtag is working?

Instagram offers you simple analytics and insights into the hashtags, so you can check out if they have brought any significant number of views:

However, for more in-depth analytics, you have our IQ Hashtags tool. The Hashtag Performance section lets you check how your hashtags have performed and which ones work better than others: this knowledge can quickly become your superpower. 

Are hashtags still relevant in 2023? Should I still use them?

Definitely! As of 2023, I am adding 25-20 most relevant hashtags in every new post, and I can tell you: the results are evident in the stats. My pro tip? Be specific and descriptive. Use words and phrases that accurately describe your content. Conduct hashtag researches every once in a while.

Research and analyze hashtags that you’re considering using. Enter “#yourhashtagphrase” in the IQ Hashtags Search hashtags bar, and grab some new ideas to boost your reach.

If you’re not sure which hashtags to start with, try searching for your topic on Search Hashtag and use our suggestions as guidance.

Don’t use overly popular or irrelevant hashtags just to get attention! Check your hashtags’ search volume before you use them. While you shouldn’t use vague and generic hashtags, ultra-niche hashtags with under 300 uses are probably not going to help you get discovered. That’s why I suggest using a combination of medium-size and niche hashtags, depending on your profile’s size.

Should you add hashtags to old posts’ captions?

There’s no need to do that! It could be beneficial, but in most cases, when you’re adding new hashtags to old posts, they’re probably too far back in the timeline to be found with these hashtags, anyway. But! If your old posts have reached a small audience, you can always repost them with new hashtags.

There you go. That’s all for today! Continue your hashtag strategy on the Gram, as most new users will discover your content via well-targeted hashtags.

Be sure to post eye-catching photos, carousels, and Reels, so that your content gets noticed and clicked. And if you have any questions or doubts about your hashtag strategy – keep in mind that I’ll keep this blog post updated from time to time on how to use Instagram hashtags in 2023.

The post Does It Matter Where You Put Your Hashtags on Instagram in 2024? Best Place to Put Hashtags on Instagram appeared first on IQhashtags - Instagram hashtag search tool.